The importance of AUTHENTICITY for SELF and SOCIETY
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The importance of AUTHENTICITY for SELF and SOCIETY

Thankyou for taking the time to complete this short survey - it should take no more than 10 minutes. YOUR OPINION MATTERS.

Human Research Ethics Approval Number H20REA186  


This project is being undertaken as part of a Doctorate of Professional Studies research program at the University of Southern Queensland.

The purpose of this project is to measure and examine how individual perceptions of authenticity relate to needs fulfilment and subsequent perception of brand authenticity in cause-related events. The research team requests your assistance to help us investigate these important issues.


Your participation in this project is entirely voluntary. If you do not wish to take part, you are not obliged to. If you decide to take part and later change your mind, you are free to withdraw from the project at any stage. You will be unable to withdraw data collected about yourself after you have participated in this questionnaire as we have no way to identify which responses belong to you. If you do wish to withdraw from this project, simply exit at any time and delete the link.

Privacy and confidentiality

All comments and responses will be treated confidentially unless required by law. By signing the consent form, you consent to the researcher collecting and using your personal information for the research project. Any information obtained in connection with this research project that can identify you will remain confidential. Personal information will be kept confidential by isolating your personal identification detail from the completed survey. Your responses will only be used for the purpose of this research and it will only be disclosed with your permission, except as required by law.

It is anticipated that the results of this research project will be published and or presented in a variety of forums. In any publication and/or presentation, information will be provided in such a way that the participant cannot be identified, except with your permission. 

Any data collected as a part of this project will be stored securely as per University of Southern Queensland’s Research Data Management policy. 

Questions or further information about the project

Please refer to the Research Team Contact Details at the top of the form to have any questions answered or to request further information about this project. 

Concerns or complaints regarding the conduct of the project

If you have any concerns or complaints about the ethical conduct of the project, you may contact the University of Southern Queensland Manager of Research Integrity and Ethics on +61 7 4631 1839 or email The Manager of Research Integrity and Ethics is not connected with the research project and can facilitate a resolution to your concern in an unbiased manner. 

Thank you for taking the time to help with this research project. Please keep this sheet for your information. 

Research team contact details

Principal Investigator details:     
Ms Caroline Campbell
Mobile: +61 408 734 709    

Supervisor/s details:

Assoc. Professor Melissa Johnson Morgan
Telephone: +61 7 4631 1299

Professor Jane Summers
Telephone: +61 7 4631 1290



Consent to Participate

Clicking on the ‘Submit’ button at the conclusion of the questionnaire is accepted as an indication of your consent to participate in this project.